CI898 is the creative execution arm of Astria, built to translate advanced AI capabilities into high-end fashion imagery.
Founded by creative director Miki Turgeman and fashion photographer and film director Shai Yehezkel, CI898 brings decades of experience across creative direction, styling, photography, and film.
We come from within the fashion industry. From large-scale campaigns to retail production, we understand what it takes to deliver precise, on-brand results.
01 — APPROACH
WE DON'T JUST GENERATE IMAGES.
We define how a brand looks, behaves, and evolves visually. Our differentiation is not only in technology, but in interpretation. We take a brand's DNA, its visual language, and relevant trends, and translate them into consistent, accurate output.
02 — METHOD
INTEGRATION, NOT REPLACEMENT.
We work in partnership with our clients. The goal is not only to produce images, but to enable a faster, more flexible way of working — built for scale without compromising production value.
03 — PHILOSOPHY
A REAL PHOTOSHOOT IS NOT A TECHNICAL PROCESS.
It is an event. An atmosphere. A moment constructed by an entire team working toward a single precise frame. Our ability is to take that understanding and translate it into AI.
With over a decade of experience across international productions, including hundreds of commercials and feature films, Lael Utnik brings a unique ability to connect art and technology. This perspective brings cinematic discipline and emotional depth into the system.
04 — PRESENCE
GLOBAL PRESENCE.
PARIS · USA · ISRAEL
CI898 operates internationally, with ongoing work for fashion brands across three continents.
05 — POSITIONING
AT THE INTERSECTION OF CREATIVE DIRECTION AND SYSTEM DESIGN.
CI898 allows brands to create, scale, and refine their visual world with precision. Creative direction rooted in fashion industry experience. System design for consistent, scalable visual output.
START A PROJECT.
For brands that need precision at scale.
CONTACT CI898