In The Bag

Make a short one-take product film in which a pair of hands puts each supplied product into a branded shopping bag, one after another, until the bag stands alone on its logo.

Made with In The Bag

One continuous shot, no cuts. shopping bag, empty, stands centered on a pale warm-grey tabletop against a soft greige wall, logo square to camera, soft window light from the left. Static camera, locked off: no zoom, push-in or pan from the first frame to the last. The bag never moves, tips, bulges or fills, its handles stay up, and its logo stays sharp and unchanged in every frame. However large a product is, the bag takes all of it. Only one pair of hands and forearms, slender with a light-medium skin tone, short bare nails and one thin gold ring, in plain black fine-knit sleeves, enters the frame, always from the right. No face or body is ever seen. 0-2.5s: The hands bring in shirt, hold it up above the bag, then fold and push it down into the bag until it is gone. 2.5-5s: The hands return with bag, hold it up by its chain above the bag, then lower it in, chain last, until it is gone. 5-7.5s: The hands return with jacket, hold it up above the bag, then push and fold it down into the bag until it is gone. 7.5-10s: The hands return with shoes, hold them up above the bag, then lower them in until they are gone. 10-12.5s: The hands return with bag, far wider than the shopping bag, hold it up above the bag, then squeeze and push it all the way in, its strap tucked in last, until every part of it is below the rim and gone. 12.5-14s: The hands leave. The bag stands alone, logo to camera, with nothing showing above its rim but its own two handles. Sound: paper bag rustling and a soft landing as each product goes in. No music.

In The Bag

Made with In The Bag

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