1.5 Background & Lighting
Background and light shape the mood of the photograph. Refine them by comparing the result with the brand, not by adding keywords at random.
Transcript
Purpose
Let’s look at our first image. In this video, we’ll learn how the background and lighting affect its mood, and how to bring them closer to our brand.
Match the background
For a precise background color, make sure Image is selected, open the gear and choose Background color. Click the color swatch and use the eyedropper to measure the color in the reference image. Include that color code, called a HEX value, in your instructions. If we describe the color only in words, the AI may create different shades. Compare the background across the generated images, because even a color code does not guarantee an exact match. Exact matching may need further editing.
Use the right kind of background reference
For a textured background, use a reference image that shows the surface and setting you want, and add it with the plus. Notice the texture as well as the color, and compare both with the new result.
Shape the light
We can also include lighting instructions in the prompt, such as “strong shadows,” “light shadows” or “no shadows.” Look at the brand’s photos and choose the words that describe the lighting you want.
Compare light and shadow
For softer light and gentler shadows, try “diffused lighting.” Another option is “on-camera flash”—a flash on or near the camera. Let’s compare examples of both and see how the light changes the look of the clothes and background.
Closing thought
Now let’s compare our first image with the result after our creative direction. Look at the background color, the light and the shadows. Which changes bring the image closer to the brand’s style?